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Louis Vuitton Book #16



Louis Vuitton continually strives for innovation in their designs. While specific advancements or technologies related to rubber in their sneakers may not be readily available, it's not uncommon for luxury fashion brands to experiment with new materials, techniques, and manufacturing processes.
This constant pursuit of innovation helps brands like Louis Vuitton stay at the forefront of fashion and deliver exceptional products to their customers.







Client : Louis Vuitton magazine  LVBook#16
Creative Director : Stephane Revel 
Creative Producer : Noëlle Duperrier-Simond

CGI and Design: Subframe
Art director: Mikhail Sedov
Technical director: Vasiliy Filileev


Chunky and rounded in gumball tones, this is a rubber that also keeps up with changes in fashion.
It may be ultra-high-tech, but it is just as resiliently stylish, keeping pace with men's fashions. In the past, more slimline models embraced the skinny look. Then came the more casual XXL looks of the '90s. Today, progress has been made, particularly in the Louis Vuitton men's collections.














The cuts might be wide and large, but they are also very well-structured.
The sneaker follows suite, expanding to match. The sole is now thicker, and the upper too; but the weight remains unchanged. That is the result of innovation, with new types of rubber that offer the opportunity to craft unprecedented looks while stretching the limitations of lightness and flexibility. Recently, a material was developed using innovative 3D printing technology that makes it possible to distribute different densities within a single block of material.









Comfort and innovation
At Louis Vuitton, aesthetics and comfort go together. That's non-negotiable. In aesthetic terms, that translates into ever more sculptural, streamlined shapes. Inside, new insoles and linings also offer more volume and elasticity with increasingly recycled materials and fibers, not to mention biosourced resins. Welcome to a new technological era that is progressively authorizing more creativity, pulling what appear to be more conservative models into its orbit. Because rubber
- elastic, round and inoffensive - flows easily into any mold.



Welcome to a new technological era that is progressively authorizing more creativity, pulling what appear to be more conservative models into its orbit. Because rubber
- elastic, round and inoffensive - flows easily into any mold.









Welcome to a new technological era that is progressively authorizing more creativity, pulling what appear to be more conservative models into its orbit. Because rubber- elastic, round and inoffensive - flows easily into any mold.