Adidas Prime Blue
This story is about ending plastic waste. That’s a big statement. Especially when a brand says it. A brand that could easily be seen as part of the problem. So we need to back it up and really prove that we’re not just greenwashing here. That we have a product that can actually help reduce plastic waste because it’s made from plastic waste. And that product is PRIMEBLUE.
Think stylized and dynamic shots of a piece of plastic
being broken down into its simplest elements then transformed into something else entirely. Additionally, the sequence needs to flow where each step hits on the beat like a well-oiled machine
We’re approaching this projectas a seamlessly integrated team, working toward the same vision from the beginning, which allows us to smoothly transition between departments.