LAB




Adidas Prime Blue

This story is about ending plastic waste. That’s a big statement. Especially when a brand says it. A brand that could easily be seen as part of the problem. So we need to back it up and really prove that we’re not just greenwashing here. That we have a product that can actually help reduce plastic waste because it’s made from plastic waste. And that product is PRIMEBLUE.






Through CGI, we’ll tell the important story of the process capture. How we collect the plastic, crush it, wash it, dry, shred, melt and thread it. Since this process has never been seen before, we’ll need to create a visual canvas that clearly illustrates the technology. 




Think stylized and dynamic shots of a piece of plastic being broken down into its simplest elements then transformed into something else entirely. Additionally, the sequence needs to flow where each step hits on the beat like a well-oiled machine​​​​​​​








We’re approaching this projectas a seamlessly integrated team, working toward the same vision from the beginning, which allows us to smoothly transition between departments.