LAB

Dr. Loretta

  Presenting the DR Loretta Nourishing Gel Cleanser – a gentle yet effective solution that removes dirt, makeup, and even the tiniest pollution particles.





This short motion video highlights its key features, focusing on the cleanser’s deep cleansing and protective properties. Visually, aim for a clean and minimalistic aesthetic, with soft, fluid motions symbolizing the product’s smooth texture and gentleness.




We depicted a struggle between opposing forces in this film.  The tension in the shot, with the ropes being pulled taut and vibrating as the power of Ochre pushes against them. This would help to emphasise the strong propeties of the mineral and the idea that it is being restrained.

This provides a more immersive and detailed vision for the motion video while aligning with the product’s essence.