LAB





Italian Tech Week ' 25
We were brought on to design and deliver motion graphics for large-scale event screens at an inspiring tech conference for founders, investors, and industry leaders.The visuals were developed to support live talks and panel discussions enhancing the stage environment through controlled motion, light, and rhythm while keeping the focus on speakers and content. Designed for both in-venue screens and live broadcast, the system provided a cohesive visual layer that elevated the overall experience of the event.




The visual style is built around flowing wave-like forms and layered motion, reflecting the continuous exchange of ideas, data, and dialogue at the conference.Soft gradients, controlled light, and rhythmic movement create a sense of depth and progression — allowing the screens to feel alive without overwhelming the stage.


Motion was intentionally restrained and precise.
Wave dynamics were used as a unifying element — gently evolving, overlapping, and dissolving to support transitions between speakers, discussions, and moments on stage.The animation responds to the pace of live conversation, creating a calm yet dynamic backdrop that enhances presence rather than distraction.





Motion was intentionally restrained and precise.
Wave dynamics were used as a unifying element — gently evolving, overlapping, and dissolving to support transitions between speakers, discussions, and moments on stage.The animation responds to the pace of live conversation, creating a calm yet dynamic backdrop that enhances presence rather than distraction.




The motion system was designed with scale and clarity in mind — performing consistently across large LED screens, live broadcast feeds, and wide camera angles.Wave forms, contrast, and motion timing were carefully tuned to remain readable and impactful in both close-ups and wide shots.