Native Instruments Komplete 14
Komplete is one of the world’s
leading production suites
Komplete is one of the world’s
leading production suites
Native instruments flagship product and is essentially a bundle of all their products together, released every 2-3 years in various tiers. For the past several releases, the artwork for Komplete has resolved around this multi coloured abstract image.
With the rainbow colours touching upon the array of products within the suite and the abstract images
representing sound waves, and audio visualised.
This year we have a rebrand launching using this as a chance to completely overhaul Komplete brand and take the product in a bold newdirection.
The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, perfection, the self, unity, the infinite, eternity, timelessness and all cyclic movement. It is Komplete.
Essentially we want the object of the circle to tell the story of Komplete and be the focus of our new design system, within this concept how you choose to bring it to life is up to you. We've chosen 4 colours to represent each have one dedicated highlight color for each product which needs to be part of the respective artworks. Thinking of them as unique catalog of sounds,instruments and effects.
The artworks could adopt a minimalist approach, with the circle being the primary shape around which other design elements are placed.
This allows for flexibility and consistency across different mediums.