Vollebak
Working with the incredible people at Vollebak we were tasked to help with visualisation some of minerals which they use to create an advanced clothing. Everything they use is so tough that it was originally used in body armour, anti-ballistic vehicle armour, mooring systems for giant container ships and ropes used to tie down oil rigs in violent, icy seas. The goal was to show selected minerals in abstract artistic way with strengths of each. We focused on Celadonite, Hematite, Ochre and Volcanic soil and created four short films.
We depicted a struggle between opposing forces in this film.
The tension in the shot, with the ropes being pulled taut and vibrating as the power of Ochre pushes against them. This would help to emphasise the strong propeties of the mineral and the idea that it is being restrained.
We thought that a minimalistic scene representing the movement of haematite particles would be a beautiful and calming visual. Keeping the emphasis on simplicity, subtle movements and soft lighting, we created a work that evokes positive emotions and attracts the viewer's attention.
Celadonite is a greenish mineral that is known for its durability and resistance to wear and tear. It is often used in advanced clothing materials due to its ability to withstand extreme conditions and maintain its shape over time.
We created animated sequence that shows celadonite growing and expanding, using abstract shapes and colors to convey the idea of growth. Using a laser scan effect we create a futuristic atmosphere to the shot, making it look like the Celadonite is being scanned by advanced technology. That helped us to emphasize the cutting-edge technology used in the development of advanced clothing materials